In a move to boost production competitiveness, Samsung will invest in smart manufacturing capabilities at its Noida mobile phone plant. The investment is said to be aimed at strengthening the company’s position in the Indian market, according to T M Roh, President and Head of Mobile Experience Business, Samsung Electronics.
Samsung’s Strategy in the Premium Segment
Samsung’s marketing strategy in the premium segment is to offer high-quality products at a competitive price. This strategy has helped it build a strong brand image in the market and increase its sales.
The company uses advertisements, content marketing, sales promotions and event experiences to communicate its products. It also focuses on digital campaigns that are out-of-the-box and bold.
As the competition in the smartphone industry is growing, Samsung must adopt a strategic approach to retain its customers. It needs to reduce the number of phones offered in the lower end and increase its offering in the mid-range.
It should also focus on improving its communication strategies. It should make use of social media platforms to promote its new products. This will help it regain its lost position in the Indian market.
Samsung’s Collaboration with Local Vendors
Samsung has recently established a consultative body of 30 local display businesses across the supply chain and is aiming to advance technologically so that it can rely less on overseas suppliers.
It also carries out annual assessments of its existing supplier organizations to help them strengthen their competitive edge. This strategy has helped the company to achieve a high level of efficiency and operational elasticity in its supply chain.
India has become one of the leading markets for mobile phones and consumer electronics in the world. The company now has its second largest manufacturing facility in the country at Noida and its biggest R&D centre in Bengaluru.
Samsung is working closely with retailers and their staff on developing rugged devices that allow them to enhance productivity while delivering a superior customer experience. The devices feature barcode scanning, mobile point of sale (mPOS), payment processing and employee communications.
Samsung’s Self-Repair Service
Samsung is joining the growing right-to-repair movement by letting users repair some of its Galaxy devices themselves. The company has partnered with self-repair website iFixit to give owners access to genuine parts and repair guides for Samsung’s flagship phones and tablets.
The program is currently available for the Galaxy S20 and S21 series of smartphones, along with the Galaxy Tab S7+ tablet, and is set to expand in the future. Owners can replace display assemblies, rear glass panels, and charging ports on their phones, with iFixit providing easy-to-understand repair guides.
In addition, Samsung is offering a service that will allow customers to mail-in dead parts for recycling. The program isn’t quite as comprehensive as Apple’s similar effort, but it will at least help reduce the amount of waste that ends up in landfills.
Samsung’s Investment in R&D
Samsung has invested a lot of money into R&D in recent years. This is a critical part of its strategy as it allows the company to create and innovate new products that are relevant to consumers’ needs.
The company’s C-Lab initiative encourages employees to submit ideas for innovative products. These ideas are then evaluated by a team of experts to determine their commercial value and uniqueness.
This approach has allowed Samsung to quickly develop innovative and useful products that are appealing to customers. Similarly, it has also helped the company develop new business models and markets.
In India, Samsung has a large manufacturing base with two factories in Noida and Sriperumbudur, a design center, five R&D centers and a strong network of partners and suppliers. This has made the company a true national brand and helped it establish itself as the market leader in India.
