Apple outpaced the market during the second quarter, showing a 51% surge thanks to strong consumer interest for their MacBook Air laptop, which features an M2 chip and sleek design that appeals to consumers, according to research firm Canalys. Apple’s success furthers early signs of PC market recovery as businesses and individuals upgrade devices in response to post-pandemic downturn.

Q2 2023 saw an overall PC market decline of just 12%, significantly smaller than the over-30% drops seen in Q1 and Q2. This drop can be attributed to weak consumer spending as people increasingly rely on smartphones for tasks like social media use, email communications, calendaring and banking. Furthermore, businesses are deferring investments in IT hardware as they wait for macroeconomic conditions to improve before making commitments in IT hardware purchases.

However, this overall decline should decrease during the second half of 2019 as demand grows for laptops that are more portable and feature longer battery lives – especially those equipped with 8th generation Intel Core processors that offer greater performance and graphics enhancement over previous generation models.

Apple’s MacBook Air laptop has long been a top pick among students and business professionals alike, as its thin, lightweight design makes it easy to transport. Furthermore, its powerful processor and high-resolution display deliver exceptional performance; additional accessories and software make the MacBook Air great for work, school and entertainment purposes alike – its popularity most likely stemming from its affordable pricing structure, great design aesthetic, extensive ecosystem of apps services and accessories as well as affordability.

Apple’s other laptops, particularly the iPad Pro and MacBook Pro, have proven popular among customers. Both feature slim designs with fast processors and large displays. Apple notebook sales have experienced over 16% growth this year compared to last year, driven mostly by sales of these two models – specifically MacBook Air sales were responsible for much of this expansion.

Although all five vendors reported YoY shipment declines in Q2 2023, Lenovo held onto its lead with 24% market share on 14.2 million units shipped even as their shipments decreased 18% versus Q1 2023. Second-placed HP experienced lower adjustments thanks to strong Chromebook sales while Dell experienced minimal reduction due to their focus on commercial and premium products. Acer saw its share slip to fifth with 19.2% decrease on 4.1 million shipped due to limited exposure in entry-to-mainstream segment products.

By Macpie

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